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Wednesday
27Jan2010

Cyberbullying advert.

Cyberbullying advert.

Cyberbullying is becoming an increasing problem online especially with increasing traffic to social media websites like Facebook, Youtube, Bebo etc .

To address this growing concern, YouTube, the National Crime Prevention Council, and Circle of Respect recently came together to create a YouTube “video” telling people to “think before they comment.” The video also informs viewers to report cyberbullying at the YouTube Safety Center.

 click on pic to view advert

 

Saturday
23Jan2010

QR code embedded on the ‘N building’

This commercial building in Tachikawa, Japan, has a QR code designed on the outside panels allowing cell phone users to take a picture of the 2D barcode (similar to Blackberry Messenger & other apps) and be directed to the building’s website.

Also users with an additional app installed on their device (available via iPhone), can aim their camera towards the building and be greeted with an augmented reality layer over the building, showing a more interactive display of the building’s stores, their sales/promotions, and even showing tweets from within the building.

See Video below

Monday
18Jan2010

Twelpforce

Great campaign started by Best Buy.

The Twelpforce has around 1,000 Best Buy employees which will answer product questions, troubleshoot technology challenges and solve customer service issues, all from the comfort of the users’ keyboard or mobile phone all via Twitter

Smart way to create interaction and engage with the audience especially if the audience is coming to you for help rather the brand hounding the audience.

Check out the great advert below:  

Friday
15Jan2010

Twitter in Plain English

For those that aren’t familiar with Twitter I have found this video which explains it really simply!

 

Enjoy!

Tuesday
12Jan2010

From loudhailer to conversation...

NZ Herald article about what the the convergence of Broadcast Media and emergence of Social Media means to marketers (and clients) trying to find a balance between "Loudhailer" mass marketing and personalised "Conversation" marketing...  Now all we need to do is figure out how to conduct 300,000 personal conversations a month and we'll be set... 

 http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10619399