<div style="background-color: FFFFFF;"><a href="http://www.rsspump.com" title="rss widget">web widgets</a></div>
Monday
15Mar2010

Changing the world in 140 characters

DateMonday, March 15, 2010 at 9:20AM

On Thursday 25 March 2010, people in hundreds of cities around the world will come together offline to rally around the important cause of Education by hosting local events to have fun and create awareness.  Twestival™ (or Twitter Festival) uses social media for social good.  All of the local events are organized 100% by volunteers and 100% of all ticket sales and donations go direct to projects.

 

Visit twestival.com if you want to know more

 

AuthorMarcella, ZenithOptimedia NZ | CommentPost a Comment |
Friday
05Mar2010

Royal Flush

DateFriday, March 5, 2010 at 1:46PM

It's been a great week at ZO. More details soon.....

Photo courtesy of our very own Kavish Patel 

AuthorRob, ZenithOptimedia NZ | CommentPost a Comment |
Friday
26Feb2010

A one page guide to Social Media channels

DateFriday, February 26, 2010 at 9:30AM

The CMO Club and Bazaarvoice in the US recently conducted a survey of CMO's and found that 81% of CMO's plan to link their annual revenues to their social media investment. A huge stat pointing to the rapid increase in the importance of social as a means to not only connect with audiences but drive revenue.

In contrast, a recent survey in NZ conducted by the CAANZ Digital Leadership Group and Nielsen found that 84% of businesses surveyed planned to allocate less than 5% of their organisation’s marketing budget on social media activities in 2010. 

It's a wide world of opportunity so as a start point CMO.com have published a one page guide to some of the opportunities available. Just click on the image below to be taken to a pdf version or if you want some more info then click on the links below to go to CMO.com or the CAANZ DLG site:

http://www.cmo.com/social-media/cmos-guide-social-media-landscape

http://digitalleadershipgroup.co.nz/

 

AuthorRob, ZenithOptimedia NZ | CommentPost a Comment |
tagged , , ,
Thursday
18Feb2010

Accept payments anywhere!

DateThursday, February 18, 2010 at 6:26PM

The co founder of Twitter Jack Dorsey’s company Square has come up with a genius invention that could change how we buy and sell products.

Square allows merchants to use their smart phones to accept credit cards where ever they are, as long as you have an internet connection.

This is how it works:

Square's innovation is a small adapter that plugs into the audio imput jack of any smart phone. After setting up an online account, you can use this adapter to accept credit card payments for anything. Square eliminates receipts, gives rewards and even donates a penny from every purchase to a cause of your choice.

To find out more visit click here

Also you watch the video below for a demo of Square

AuthorKavish, Zed Digital | Comment1 Comment |
Tuesday
09Feb2010

Google advertises Search Engine on TV!

DateTuesday, February 9, 2010 at 10:47PM

While a multi-national corporation advertising it's core business on TV may not seem like a radical departure - it is for Google.   Google has used ATL media to advertise other products - but rarely (never?) advertised their core service - the Google Search Engine.  

This changed yesterday when Google screened a 60 second commercial during the 2010 Super Bowl. I guess if you're going to start using offline - why not start off with the biggest, most expensive slot in TV?  The ad is quite engaging but is not new; it has already had 1.2 million views virally as a YouTube video as one of a whole series of "stories" ads.   

Many observers including Danny Sullivan of SearchEngineLand - http://searchengineland.com/hell-freezes-over-google-airs-super-bowl-a-35476 - are putting it down to increased pressure from Bing as Microsoft finally finds it's feet to mount a real challenge to Google's vast user base. 

 

 

AuthorMark, Zed Digital | CommentPost a Comment |
Page 1 2 3 4 5 ... 6 Next 5 Entries ยป