Latest blog post from our friends at ZenithOptimedia Australia:

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December 8, 2009
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Wednesday
Jul282010

Content Network is now "Google Display Network"

DateWednesday, July 28, 2010 at 4:30PM
Google is renaming the Content Network to the Google Display Network. Which makes sense as previously - to explain to people what the Content Network was - you described it as Google's display network.
 

Also a swish new home page. It doesn't have "Don't Panic" in large friendly letters anywhere - but it might as well - http://www.google.com/adwords/displaynetwork.


But don't worry - as soon as you scratch the surface - it's as complicated as always to wring a sensible campaign out of it...  :-)

AuthorMark, ZenithOptimedia | CommentPost a Comment |
Thursday
Jul082010

How Google works....

DateThursday, July 8, 2010 at 8:00AM

Click on the image to view larger:

SOURCE: PPC blog.com

 

AuthorKavish, ZenithOptimedia | CommentPost a Comment |
Tuesday
Jul062010

Using Google to get a Job

DateTuesday, July 6, 2010 at 10:13PM

Nice way to use Google paid search to score a job!

AuthorKavish, ZenithOptimedia | CommentPost a Comment |
Tuesday
Jul062010

Coca - Cola mexican wave

DateTuesday, July 6, 2010 at 9:44PM

With the soccer world cup all underway, Coca-Cola Brazil decided the best way to kick start the world cup was with a mexican wave. How, by using two lenticular lighted panels that were installed in subway stations to mimic the mexican wave! Excellent use of lenticular panels that helps execute the creative

AuthorKavish, ZenithOptimedia | CommentPost a Comment |
Wednesday
Jun232010

June Trends Video - 3D

DateWednesday, June 23, 2010 at 1:57PM

Check out the latest ZenithOptimedia Moxie Trends video. This month focuses on 3D.

Here in New Zealand we are also seeing interesting 3D developments. Whilst live 3D TV broadcast may be a way off, our client Panasonic will shortly launch their 3D Viera which looks stunning. You will be able to watch 3D Blu-Ray and gaming will also be available in 3D. And if you feel like you are missing out on all of the FIFA World Cup matches being broadcast in 3D around the world then check out Event Cinemas (formerly SKYCITY Cinemas). Event will be broadcasting the finals matches live in 3D in select cinemas. You can click here to find session times.

AuthorRob, ZenithOptimedia NZ | Comment1 Comment |
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