Friday
05Mar2010
Royal Flush
Friday, March 5, 2010 at 1:46PM It's been a great week at ZO. More details soon.....
;)
Photo courtesy of our very own Kavish Patel
Friday, March 5, 2010 at 1:46PM Friday
26Feb2010
A one page guide to Social Media channels
Friday, February 26, 2010 at 9:30AM The CMO Club and Bazaarvoice in the US recently conducted a survey of CMO's and found that 81% of CMO's plan to link their annual revenues to their social media investment. A huge stat pointing to the rapid increase in the importance of social as a means to not only connect with audiences but drive revenue.
In contrast, a recent survey in NZ conducted by the CAANZ Digital Leadership Group and Nielsen found that 84% of businesses surveyed planned to allocate less than 5% of their organisation’s marketing budget on social media activities in 2010.
It's a wide world of opportunity so as a start point CMO.com have published a one page guide to some of the opportunities available. Just click on the image below to be taken to a pdf version or if you want some more info then click on the links below to go to CMO.com or the CAANZ DLG site:
http://www.cmo.com/social-media/cmos-guide-social-media-landscape
http://digitalleadershipgroup.co.nz/
tagged CAANZ, CMO, Digital, social media
CAANZ, CMO, Digital, social media Thursday
18Feb2010
Accept payments anywhere!
Thursday, February 18, 2010 at 6:26PM The co founder of Twitter Jack Dorsey’s company Square has come up with a genius invention that could change how we buy and sell products.
Square allows merchants to use their smart phones to accept credit cards where ever they are, as long as you have an internet connection.
This is how it works:
Square's innovation is a small adapter that plugs into the audio imput jack of any smart phone. After setting up an online account, you can use this adapter to accept credit card payments for anything. Square eliminates receipts, gives rewards and even donates a penny from every purchase to a cause of your choice.
To find out more visit click here
Also you watch the video below for a demo of Square
Tuesday
09Feb2010
Google advertises Search Engine on TV!
Tuesday, February 9, 2010 at 10:47PM While a multi-national corporation advertising it's core business on TV may not seem like a radical departure - it is for Google. Google has used ATL media to advertise other products - but rarely (never?) advertised their core service - the Google Search Engine.
This changed yesterday when Google screened a 60 second commercial during the 2010 Super Bowl. I guess if you're going to start using offline - why not start off with the biggest, most expensive slot in TV? The ad is quite engaging but is not new; it has already had 1.2 million views virally as a YouTube video as one of a whole series of "stories" ads.
Many observers including Danny Sullivan of SearchEngineLand - http://searchengineland.com/hell-freezes-over-google-airs-super-bowl-a-35476 - are putting it down to increased pressure from Bing as Microsoft finally finds it's feet to mount a real challenge to Google's vast user base.
Wednesday
27Jan2010
Cyberbullying advert.
Wednesday, January 27, 2010 at 10:47PM Cyberbullying advert.
Cyberbullying is becoming an increasing problem online especially with increasing traffic to social media websites like Facebook, Youtube, Bebo etc .
To address this growing concern, YouTube, the National Crime Prevention Council, and Circle of Respect recently came together to create a YouTube “video” telling people to “think before they comment.” The video also informs viewers to report cyberbullying at the YouTube Safety Center.
click on pic to view advert