Clever YouTube Campaign for small advertiser

Check out the following Youtube links to see a clever campaign for this American blender company that originally was getting only small sales and little publicity, until it started making youtube clips about throwing completely weird and random (non-food item) things in the blender to show how well it works. It's called: "Will it blend?"

 

Some of these youtube videos (e.g. the iPad one) have had over 6 million hits!