Write the future

From my recent trip to Tokyo, Japan i saw some really interesting advertising and marketing. The one that stood out the most was definitely the Nike ‘Write the future’ football campaign they currently have on at the Nike Sportswear flagship store in Harajuku.

Nike Japan has launched a global ‘Write the future’ campaign for the FIFA World Cup 2010 starring iconic Brazilian-Japanese footballer Marcus Tulio Tanaka (which they have made a full size statue of).

Nike is utilizing Twitter in asking the public to submit their comments in support of the World Cup. The best comments will be selected in four phases over the duration of the campaign.

The best messages will be carved on a life-size statue of Tanaka placed at Nike’s Harajuku store. Four cameras have been set up to capture when a winning message is carved on the statue. The campaign ends on 17th July

The campaign can be accessed via Nike Japan's website nike.jp/football/future/. The creative agency behind this brilliant campaign was Wieden+Kennedy – nice work guys.

Below you will find a video and few pics, Enjoy.