Alex Radford joins VivaKi and ZenithOptimedia

Vivaki (the Publicis owned group charged with managing the combined resource of Starcom, ZenithOptimedia and Razorfish)  today announced three significant new leadership roles across Starcom and the group.

Alex Radford (previously Head of Search, OMD) has been appointed to the role of Director, Vivaki Hub.  The Vivaki Hub is the group’s combined digital engine room (encompassing search, performance marketing & social implementation).

Kevin Malloy, Vivaki Australasian Country Chair said “digital is an incredibly important part of our future and already NZ is the hub for all of the group’s Australasian search.  This year the Vivaki Hub will transact more than $50m from NZ and we are very excited that someone of Alex’s calibre has joined the team to lead and develop our offer in this constantly changing arena”.