Introducing Panasonic Lumix
Tuesday, June 21, 2011 at 5:54PM From time to time, work moves through the agency that we are particularly proud of. A campaign for Panasonic Lumix cameras is one we would love you to take a look at and get involved with!
As part of planning for Lumix in 2011 we proposed forming a partnership with a media owner and working with them develop an integrated campaign for Lumix centred around a photographic competition.
We have collaborated with NZH Online to develop a national competition that captures the imaginations of advanced compact camera users.
It’s a great platform for us to explain and showcase the key benefits of the hero product Lumix GF2 (which is an interchangeable lens camera packed with features) in everyday language.
People are invited to submit a photo essay and Panasonic have put up some amazing prizes including a guided photography tour through a World Heritage site in South East Asia.
NZH are helping us deliver scale to the competition and will be delivering Lumix content across multiple platforms; their website, ipad app, mobile, edms, facebook, twitter and of course the daily paper.
If you are interested in photography this is a great competition to enter… check it out!
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