Blog

Content Network is now "Google Display Network"

Mark, ZenithOptimedia — Wed, 28 Jul 2010 04:30:53 +0000

Google is renaming the Content Network to the Google Display Network. Which makes sense as previously - to explain to people what the Content Network was - you described it as Google's display network.

Also a swish new home page. It doesn't have "Don't Panic" in large friendly letters anywhere - but it might as well - http://www.google.com/adwords/displaynetwork.

But don't worry - as soon as you scratch the surface - it's as complicated as always to wring a sensible campaign out of it... :-)

How Google works....

Kavish, ZenithOptimedia — Wed, 07 Jul 2010 20:00:39 +0000

Click on the image to view larger:

SOURCE: PPC blog.com

Using Google to get a Job

Kavish, ZenithOptimedia — Tue, 06 Jul 2010 10:13:49 +0000

Nice way to use Google paid search to score a job!

Coca - Cola mexican wave

Kavish, ZenithOptimedia — Tue, 06 Jul 2010 09:44:48 +0000

With the soccer world cup all underway, Coca-Cola Brazil decided the best way to kick start the world cup was with a mexican wave. How, by using two lenticular lighted panels that were installed in subway stations to mimic the mexican wave! Excellent use of lenticular panels that helps execute the creative

June Trends Video - 3D

Rob, ZenithOptimedia NZ — Wed, 23 Jun 2010 01:57:27 +0000

Check out the latest ZenithOptimedia Moxie Trends video. This month focuses on 3D.

Here in New Zealand we are also seeing interesting 3D developments. Whilst live 3D TV broadcast may be a way off, our client Panasonic will shortly launch their 3D Viera which looks stunning. You will be able to watch 3D Blu-Ray and gaming will also be available in 3D. And if you feel like you are missing out on all of the FIFA World Cup matches being broadcast in 3D around the world then check out Event Cinemas (formerly SKYCITY Cinemas). Event will be broadcasting the finals matches live in 3D in select cinemas. You can click here to find session times.

Follow the latest from Cannes

Rob, ZenithOptimedia NZ — Sun, 20 Jun 2010 22:11:07 +0000

Follow the latest news and happenings from Cannes with the official Cannes 2010 widget below:

Xbox 360 Kinect

Rob, ZenithOptimedia NZ — Tue, 15 Jun 2010 04:11:47 +0000

On the eve of E3, the big gaming expo in the US, Microsoft have unveiled all the details around their incredible looking new product for the 360, Kinect (formerly known as Project Natal). This looks set to revolutionise not only the way we game, but the way we interact with technology. Check out the video or have a read of this article at nzherald.co.nz for more detailed info.

Web 3.0

Rob, ZenithOptimedia NZ — Fri, 11 Jun 2010 03:09:53 +0000

A really interesting short film on Web 3.0 and the semantic web:

Web 3.0 from Kate Ray on Vimeo.

Write the future

Kavish, ZenithOptimedia — Mon, 31 May 2010 10:52:23 +0000

From my recent trip to Tokyo, Japan i saw some really interesting advertising and marketing. The one that stood out the most was definitely the Nike ‘Write the future’ football campaign they currently have on at the Nike Sportswear flagship store in Harajuku.

Nike Japan has launched a global ‘Write the future’ campaign for the FIFA World Cup 2010 starring iconic Brazilian-Japanese footballer Marcus Tulio Tanaka (which they have made a full size statue of).

Nike is utilizing Twitter in asking the public to submit their comments in support of the World Cup. The best comments will be selected in four phases over the duration of the campaign.

The best messages will be carved on a life-size statue of Tanaka placed at Nike’s Harajuku store. Four cameras have been set up to capture when a winning message is carved on the statue. The campaign ends on 17th July

The campaign can be accessed via Nike Japan's website nike.jp/football/future/. The creative agency behind this brilliant campaign was Wieden+Kennedy – nice work guys.

Below you will find a video and few pics, Enjoy.

Check out the ZO Australia Blog

Rob, ZenithOptimedia NZ — Thu, 27 May 2010 21:40:50 +0000

Our friends and sister agency ZenithOptimedia Australia have just launched their own blog. Check it out at www.zo-au.com or to make it easy for you we have included a feed of their latest posts into our site also. It's full of really interesting posts already, a lot of which are relevant to us here in NZ. Welcome to the blogosphere ZO AU!