The CMO Club and Bazaarvoice in the US recently conducted a survey of CMO's and found that 81% of CMO's plan to link their annual revenues to their social media investment. A huge stat pointing to the rapid increase in the importance of social as a means to not only connect with audiences but drive revenue.

In contrast, a recent survey in NZ conducted by the CAANZ Digital Leadership Group and Nielsen found that 84% of businesses surveyed planned to allocate less than 5% of their organisation’s marketing budget on social media activities in 2010. 

It's a wide world of opportunity so as a start point CMO.com have published a one page guide to some of the opportunities available. Just click on the image below to be taken to a pdf version or if you want some more info then click on the links below to go to CMO.com or the CAANZ DLG site:

http://www.cmo.com/social-media/cmos-guide-social-media-landscape

http://digitalleadershipgroup.co.nz/