Introducing Panasonic Lumix

From time to time, work moves through the agency that we are particularly proud of. A campaign for Panasonic Lumix cameras is one we would love you to take a look at and get involved with!

As part of planning for Lumix in 2011 we proposed forming a partnership with a media owner and working with them develop an integrated campaign for Lumix centred around a photographic competition. 

We have collaborated with NZH Online to develop a national competition that captures the imaginations of  advanced compact camera users.

It’s a great platform for us to explain and showcase the key benefits of the hero product Lumix GF2 (which is an interchangeable lens camera packed with features) in everyday language.  

People are invited to submit a photo essay and Panasonic have put up some amazing prizes including a guided photography tour through a World Heritage site in South East Asia.

NZH are helping us deliver scale to the competition and will be delivering Lumix content across multiple platforms; their website, ipad app, mobile, edms, facebook, twitter and of course the daily paper.  

If you are interested in photography this is a great competition to enter…  check it out!

http://nzherald.co.nz/life

June Trends Video - 3D

Check out the latest ZenithOptimedia Moxie Trends video. This month focuses on 3D.

Here in New Zealand we are also seeing interesting 3D developments. Whilst live 3D TV broadcast may be a way off, our client Panasonic will shortly launch their 3D Viera which looks stunning. You will be able to watch 3D Blu-Ray and gaming will also be available in 3D. And if you feel like you are missing out on all of the FIFA World Cup matches being broadcast in 3D around the world then check out Event Cinemas (formerly SKYCITY Cinemas). Event will be broadcasting the finals matches live in 3D in select cinemas. You can click here to find session times.

The Future of Television

The box that sits in your living room is changing. 

It's slimmer, higher definition, sounds better and 3D is on the way (and looks incredible if the latest Panasonic Viera's are anything to go by).

But the change I am talking about is far more fundamental than aesthetics. The television is becoming smarter, connected and a whole heap more social.

Leading the charge on this change are the manufacturers themselves. Panasonic have launched Viera Cast that provides you with an internet connected TV that can access your home network, YouTube and has an inbuilt Skype client amongst other 'apps'. 

Pushing the boundaries even further are newcomers such as Boxee who are incredibly exciting and set to revolutionise your Television experience. Boxee is a new form of media centre. It will run on any existing computer (and is free to download) or you will soon be able to buy a Boxee Box. Simply plug it into your TV and it opens up a world of internet enabled content including Hulu, Joost, YouTube and even works as a social media centre telling your friends on Boxee what programmes you enjoy watching and how you rate them. It also allows you to watch any movies, TV shows, music or photos stored on your hard drive and will scour the web for the artwork to match that content to complete your media library.

It's an incredibly sophisticated piece of software that essentially cuts out the broadcasters. You can watch whatever programme you want, whenever you want. The service is currently geo restricted meaning you can use it here in NZ but you won't be able to watch the latest episode of Lost or Desperate Housewives however you can imagine the future. That passive box that has always sat in your living room has just been opened up a whole new world of potential. Imagine it like a giant iPhone sitting in your living room with streaming HD video, music, social and other apps.

     

To learn more about Boxee, check out the video below. The blog post from Boxee founder Avner Ronen at this link is also really interesting. Keep a close eye on this space as it's about to become the future of your TV experience.

Boxee Beta from boxee on Vimeo.