The CMO Club and Bazaarvoice in the US recently conducted a survey of CMO's and found that 81% of CMO's plan to link their annual revenues to their social media investment. A huge stat pointing to the rapid increase in the importance of social as a means to not only connect with audiences but drive revenue.

In contrast, a recent survey in NZ conducted by the CAANZ Digital Leadership Group and Nielsen found that 84% of businesses surveyed planned to allocate less than 5% of their organisation’s marketing budget on social media activities in 2010. 

It's a wide world of opportunity so as a start point CMO.com have published a one page guide to some of the opportunities available. Just click on the image below to be taken to a pdf version or if you want some more info then click on the links below to go to CMO.com or the CAANZ DLG site:

http://www.cmo.com/social-media/cmos-guide-social-media-landscape

http://digitalleadershipgroup.co.nz/

This is a great app from Gary Hayes bringing to life the social media world in real time....

 If you want to check out where all the data came from then click on the link to his site.