Is this the way of the future for pay-per-view?

With the collapse of Sports broadcaster Setanta, England will now only be able to watch their football World Cup qualifying match versus Ukraine via online newspaper websites and in selected cinemas with the potential viewing being capped at 1 million. Is this the way of the future for pay-per-view?  

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http://www.guardian.co.uk/media/2009/oct/05/ukraine-england-football-perform-online