Write the future

From my recent trip to Tokyo, Japan i saw some really interesting advertising and marketing. The one that stood out the most was definitely the Nike ‘Write the future’ football campaign they currently have on at the Nike Sportswear flagship store in Harajuku.

Nike Japan has launched a global ‘Write the future’ campaign for the FIFA World Cup 2010 starring iconic Brazilian-Japanese footballer Marcus Tulio Tanaka (which they have made a full size statue of).

Nike is utilizing Twitter in asking the public to submit their comments in support of the World Cup. The best comments will be selected in four phases over the duration of the campaign.

The best messages will be carved on a life-size statue of Tanaka placed at Nike’s Harajuku store. Four cameras have been set up to capture when a winning message is carved on the statue. The campaign ends on 17th July

The campaign can be accessed via Nike Japan's website nike.jp/football/future/. The creative agency behind this brilliant campaign was Wieden+Kennedy – nice work guys.

Below you will find a video and few pics, Enjoy. 

Social Media ROI

Here's another great video from Eric Qualman, this time speaking to the effectiveness of Social Media. ROI is fundamental to the way in which we approach our clients business and whilst this video showcases international examples it is a good summary of some great success stories.

Why social media should be taken seriously

"Every generation needs a new revolution" 

- Thomas Jefferson

It seems fitting that the first post we should launch the new ZenithOptimedia NZ blog with is about the dramatic social and media change being driven by the rapid emergence of social media.

Whilst this change has started at incredible pace we have really only just begun. The technology that is giving new voice to people of the world, evidenced in Iran, and changing the way we create and disseminate news and information, is likely to become the new norm. Will Twitter and Facebook become the CNN of tomorrow? Not likely in the short term, but something from the world of social media is certain to give them a pretty strong challenge.

The video below is a great snapshot of the impact that social media is having and full of evidence that social media is 'more than just a fad' and real food for thought about how we take campaigns to market.